Microsoft today launched a news app named News Pro for iOS users, which will focus on offer readers a personalized experience by conning ecting them to articles that match their current interests, while also uncovering other sites and stories they may like. More details will be provided in this post. By the way, we also provide professional app rank boosting service, it will help make your app rank higher in the app store!

The biggest two differentiators between Microsoft’s news reading app and Apple News is that Microsoft’s version is powered by Bing News, and it personalizes its interface by way of social networks. Users can sign in with either LinkedIn or Facebook in order to have the home feed update with stories that match their interests.

For example, after signing into the web version of News Pro, the keyword “TechCrunch” appeared under my interests. Oddly, though, the app didn’t immediately show me any stories from the TechCrunch website, which makes me think perhaps the app is a little undercooked for the time being.

On mobile, however, the app seemed to do a slightly better job. After authenticating with LinkedIn, it picked up another interest (“internet”) and then began to show me both technology news and TechCrunch stories.

A separate tab on the mobile app lets you also customize which topics and industries you want to follow, as well as which organizations and products you want to track. But this tab is divided into two sections, “Browse” and the oddly named “Pilot” – the latter which appears to offer the ability to toggle off or on the same topic choices as on Browse, but here they are laid out in a grid format using small thumbnail images.

It’s not clear why there are two different sections focused on customizing the app’s content. Users can like and comment on stories in the app, which also sets it apart from Apple News. The app is the latest project from Microsoft’s internal incubator, Microsoft Garage, which is home to a variety of oddball projects ranging from Android launchers to the most annoying alarm clock ever. In other words, it’s not something Microsoft is backing as heavily as it is Office, Outlook for mobile, or even that new Microsoft Selfie app that’s making the rounds. Instead, Garage projects are more like spaghetti thrown at the wall to see what sticks.

Currently News Pro is free to download from itunes. Feel free to make and have a try then. By the way, the useful information for app store trending searches also is available on our website. Contact us once you want to know more about it!