What we would like to introduce for today is about the new added paid search features for app store like Google model. We will introduce more details in this post. And we also provide more professional app rank boosting service for making your app rank higher in app store, contact us to get the service if you need!

After launching this new features, companies will pay to have their app shown at the top of search results based on what a customer is seeking. For instance, a game developer could pay to have its program shown when somebody looks for “football game,” “word puzzle” or “blackjack.” Paid search, which Google turned into a multibillion-dollar business, would give Apple a new way to make money from the App Store. The growing marketing budgets of app developers such as “Clash of Clans” maker Supercell Oy have proven to be lucrative sources of revenue for Internet companies, including Facebook Inc. and Twitter Inc.

About 100 employees are working on the project, including many engineers from Apple’s advertising group iAd that’s being scaled back, said the people, who asked not to be identified because the plans are private. The effort is being spearheaded by Apple Vice President Todd Teresi, who led iAd.

If Apple goes through with the idea, “it’s going to be huge,” said Krishna Subramanian, the co-founder of Captiv8, which helps brands market using social media. “Anything that you can do to help drive more awareness to your app, to get organic downloads, is critical.” In addition to paid search, the team is trying to improve the way customers browse in the App Store. The new search team hasn’t been working long and it’s unclear when any new changes will be introduced.

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