Users in App Store Us are curious about if Apple is experimenting with search algorithm because of some surprising search results showed out. We would like to update more details for you. And if you want to make your app get higher ranked in the app store, useful app rank boosting service on our website will help a lot.

We all know Apple likes black boxes more than most technology companies. It likes to keep its secrets close and well guarded. One of these well-kept secrets is the algorithm behind the App Store search engine. Considering just how much of an effect this has on organic download rates, it’s no wonder so many app marketers and developers invest time in experimenting and learning the iTunes App Store’s behavior. My company does too.

Last month Apple released its latest iOS update, 9.3, with seemingly no innovation in the App Store app on Apple devices. The only thing that changed was the description preview; the last algorithm change published was back in November. But roughly around the time of the iOS 9.3 update release, we noticed some interesting things happening in the search results in the US iTunes App Store.

How did we notice these changes? One of the things we do at my company, Moburst, as part of our app store optimization (ASO) service, is develop proprietary technologies to help our clients find wider audiences. One of the tools we’ve developed scans the app stores for changes in trends and behaviors. In mid-March, this tool began showing some interesting insights. Initially we thought this might be a glitch, but it appears to still be there.

What we observed was a change in how the search algorithm deals with typos and bad spelling, among things. It seems Apple has adjusted the App Store algorithm to consider what people search for and what they click on once the search results are displayed.

Hope these information will help you know better about app store. And we will keep updating more related information for you via our website. What’s more, if you want to make your app rank higher in the tending searches part. Check and get professional app store trending searches service on our website will be a great choice!