This may be a good news for some apps and the developers, Apple confirmed that app makers can pay to have ads for their apps appear at the top of search results. We would like to share more details in this post. And if you want to get app rank higher, can check app rank boosting service on our website then!

Apple’s App Store has more than 1.5 million apps, which means it’s already very difficult for the majority of apps to be discovered without investing significantly in advertising budgets. The introduction of the ads will just make it worse. In its current state, the App Store is broken, from an app developer’s perspective. Apps are being lost in search results, users are struggling to find what they’re looking for, and ultimately, app makers are missing out on users and revenue. Apple has made small steps in recent years to improve discovery, such as the introduction of auto complete and trending search.

It appears Apple has created another opportunity for a winner-take-all scenario. The move benefits big developers with big pockets who can outbid everybody else. Just like mobile advertising, it’s likely App Store inventory will be bought by the usual suspects such as Supercell and Machine Zone – apps everyone knows and sees continuously. App Store search should return the best and most relevant results, not those with the biggest marketing budget.

App Store optimization (ASO) is one of the few remaining organic methods for developers to generate awareness and installs for apps. It’s likely that the introduction of search ads will reduce the importance of ASO, making search optimization and the keyword field completely redundant – two elements that impact directly on discovery. Screenshot, icon, and description optimization, however, will remain valuable, if not more valuable than before.

It is hard to say that this is a great update or not. We will keep updating more related and further information for you. By the way, if you want to get ranked in the trending searches part. Useful ios trending searches service also is available here!