Search Ads started to show up in app store for ios users, if searching for popular terms will deliver a banner advert for promoted apps above the search results. We would like to share more details for you. And if you need to make your apps rank higher in the app store, feel free to get professional app rank boosting service on Apprb!

The addition of paid ads are part of Apple's plan to shake up its revenue model for apps. In an interview with The Verge earlier this year, Apple’s senior vice president of worldwide marketing, Phil Schiller, said the company wants to be "fair to developers, and fair for indie developers, too." As the App Store becomes ever more crowded, it's become harder for apps to stand out. Paid ads can combat this, and Apple is also helping by purging the App Store of abandoned apps.

Will the paid ads work, though, or will they be gamed in a way that harms users? For example, a screenshot posted by VentureBeat of a search for "pokémon" in the App Store shows an ad for what looks to be a Pokémon knock-off named Catch ém. It's also sitting right above the most likely desired search result, Pokémon Go, suggesting that spammers might just use paid ads to hijack popular search results. Nevertheless, Apple is keen for developers to get involved in this experiment, and is offering $100 in credit to app makers who sign up now.

Apple continues to reinforce the claim that its Featured sections are "not for sale," so this could be seen as a fair compromise. The company follows Google, after the search giant introduced a similar feature in May 2015. Apple's marketing teams will need to continuously monitor the placement of ads so that users aren't shown spoofed apps or are tricked into downloading a third-party app purporting to be the real deal.

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