Next year definitely will be another huge one for mobile apps, users will have more chance to enjoy various apps and make daily life much more convenient. But app developers will meet more challenges along with promoting apps. What we would like to share for today is about the app store trends in the coming days! Hope it can provide some inspiration for launching your apps. By the way, our site also offers professional app rank boosting service for you to help!

A leading mobile app attribution and analytics firm Adjust, today published the latest Q3 2016 Benchmarks Report on the usage behavior of mobile app users on iOS and Android devices. Over 12,000 apps were measured for user engagement and usage in the report, which is available today to the public on the company's website.

The report shows that the retention rate as well as sessions per user compared to 2015 have declined, but the user engagement (time spent by users of the app) has increased among the remaining users. The retention rate is the percentage of users who actually still use an app 7 days after installing. 

Potential reasons for the decline in retention rate over the past year: more intense competition from more apps per category and a decreased attention span, increased obstructions in apps like login problems, or crashing apps and low usability. The most commonly used apps are still social networks, utilities, games and news. The least used apps are business, lifestyle and e-commerce apps.

Contrary to previous trends, users are spending more time on usage within apps compared to last year. From a few seconds up to half a minute, users are spending more time on the seventh day in apps than over 2015. On average, a user spends 5 minutes per session in an app, especially apps in this categories games, messaging, social networks and utilities.

The results of our benchmark reports indicate that the most important users for app developers to acquire have a high level of commitment. Additionally, developers need to focus more on optimizing apps for usability and user experience in order to keep users in the long term. Especially improving re-engagement among lost users can be a key competitive advantage.

We will keep updating more related and further information about app store trends. By the way, if you are interested about ios trending searches service, feel free to check on our site and make your app rank higher in the trending search part!