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What Changes Will Come with Snapchat's Context Cards

According to the official announcement we can know Snapchat will have a new feature - context cards. Users can book an Uber ride or reserve a seat at a restaurant without leaving the messaging app with this new feature. Keep on reading for more details. BTW, you can also get professional app rank boosting service here.

Snapchat's new context cards add "contextual information" to photos that are geotagged, and images shared in public stories, according to The Verge. The new feature is aimed at increasing the time a user spends on the app by providing contextual location-based search, potentially helping the company to get more advertising dollars. Any Snaps added to the regional Our Story feature, or any of those sent with a venue-specific geofilter will include these new cards automatically, the publication reported.

The context cards offer basic details about a place, including the address, phone number, website, and hours. Hence, why it sounds a little similar to the way Google Maps works. And if you scroll down while looking at those details, you can see crowdsourced reviews from the aforementioned partners. Again, this sounds like a new feature that could actually be really useful, and the addition of context cards is a really smart move on Snapchat's part. 

Snap has partnered with a range of companies to provide information and services through Snapchat, including Uber, Lyft, TripAdvisor, Foursquare, Michelin, Goop, OpenTable, Resy and Bookatable. Snapchat currently is not monetizing this function, but it's easy see how this could increase the time users spend within the app; the Context Cards have the potential to make Snapchat more of a destination for users to plan and document their daily lives.

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