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Why Does Facebook Want to Buy The Anonymous App‘TBH’

Since TBH was released in August, this app has been popular among teens. And recently Facebook acquired this popular messaging app. Keep on reading for more news. BTW, top app rank boosting service also available at apptop25.com.

Maybe some adults don't know what is TBH. The app's name comes from the internet shorthand for the phrase “to be honest,” which is fitting considering that the app from parent company Midnight Labs is intended to be a place where users can offer anonymous feedback to people they know online. The app is still relatively small, with 2.5 million active users according to TechCrunch. 

Why does Facebook want to buy this anonymous app? Actually, the social networking giant did not disclose how much it is paying to acquire the app, but the deal shows that Facebook is ready to jump on an anonymous messaging trend that's already been around for the past couple of years, as evidenced by a string of flash-in-the-pan apps like Yik Yak, Secret, and After School. Much like its predecessors, tbh seemingly came out of nowhere to gain rapid popularity, reaching the top of Apple's app store rankings for free downloads in recent weeks despite only launching in August.

Unlike other anonymous messaging apps, though, tbh doesn't actually allow users to communicate with each other directly. Instead of sending anonymous messages to other users, people on tbh participate in online polls where they anonymously rate their friends in complimentary categories like “Who has the best smile?” or “Makes you laugh the hardest.” The process is completely anonymous, but users receive notifications (and virtual “gems”) when they are selected in a poll, and the sender of a particular poll can also reveal their true identity if they so choose.

As far, TBH only available in App Store in United States. Maybe the Android version will come soon. Keep your eyes on apptop25.com for the latest mobile app news. And our professional app store optimization services and guides can help you to get a higher app rank. Contact us now!