Snapchat, a mobile text messaging and chat app, is popular all over the world, but there are problems in its revenue and user retention after its launching. According to a report from Cheddar, Snap is planning to launch a new gaming platform for Snapchat as early as next month. Apprb as one of the best App Store Optimziation companies would like to share the details with you.

Snap reportedly bought out Australian game studio Prettygreat back in January, according to a report from CNET, which could further hint at a new gaming push. Additionally, The Information reported in summer 2018 that Snap was working on a gaming platform for the fall of that year, which would gel with Cheddar’s report (assuming the program The Information reported on was pushed back a few months).

According to the survey of relevant institutions, Snapchat and Instagram have become two of the most popular mobile social or chat tools among young users. Among them, Instagram is still expanding its user base, but Snapchat's user base has shown a downward trend. Today, Snapchat is taking various steps to prevent users from losing to social network rivals. 

As to why Snap would want games in Snapchat, the answer is pretty simple: more money and more user engagement. Much like Facebook Messenger before it, which has featured games directly in the app for years, adding games to Snapchat could offer a new source of revenue for Snap from developers looking to place games in the app, from advertisers looking to place ads in games, and maybe even from iPhone and Android-style in-game purchases as well. Plus, there’s the simple matter of monopolizing people’s attention: users who play games in the Snapchat app aren’t browsing Instagram.

If the Snapchat gaming platform is real, presumably, we’ll find out more on April 4th. To make your app stand out the top chart in the App Store, please get in touch with our professional ASO company - Apprb. We are not only a website to offer you latest ASO news and tips, but also provide best ASO service to help your app rank higher. For a further information, please feel free to contact us if you need.