For today’s app developers, success requires a well-tuned app marketing strategy. To generate awareness for your app, you’ll simply have to work a bit harder. Here APPRB, a professional App Store Optimization comapny, will share five strategies for increasing your app’s downloads, please focus on this article.

Free apps receive far more downloads than paid apps. After all, who wants to pay for an untested product of questionable value? Nearly 94% of all Google Play store apps are available for free. To kickstart your visibility and rank after your release, you’ll need a quick surge of downloads. A free app can help you achieve that initial swell of traction. This early push is critical to acquiring the first users and the positive reviews needed for steady growth.

App store optimization (ASO) is the process of improving the visibility and quality of your product page within the app store.

Also known as app store SEO, the goal of ASO is to increase your app’s rank in search results by attending to various on- and off-page ranking factors. Optimizing these elements increases the likelihood that people will discover and convert on your app page.

A comprehensive online presence helps drive downloads by increasing awareness of your app. It’s also important for ASO.

A business website, paired with paid search advertisements and social media, will generate valuable backlinks, social proof, and reviews. A website enables you to educate potential customers about your app from a central platform.

Customers want apps that are always improving. Regular app updates will ensure you fix outstanding errors and deliver the quality experience needed to grow and retain users.

This also will improve your ASO strategy, as app updates are a key app store ranking factor. Each update offers double benefits, improving both your usability and discoverability.

Marketing your app successfully requires periodic adjustments to your app store listing. Sometimes, increasing conversions is simply a matter of tweaking the on-page language or visual components. A/B testing (also called split testing) involves sending half of your web store traffic to one variant and the rest to the other. 

Boosting your app downloads requires both quality and consistency. An initial burst of popularity after release is important, but your user base must continue to grow. Paying attention to ASO factors, updates, and A/B tests will create a closed loop that steadily improves both your app marketing tactics and conversion rates.

If you don’t want to spend much money on advertisement, then app store optimization will be your best choice for saving your money. Our company is a professional ASO team to help improve app rank and increase app downloads. Contact us here now!