Apple's bidding ads are newly opened in 46 regions, Someone will ask that can I still need to deliver our own brand keywords. Because the brand word is in the first place, will it be a waste of budget when going to the auction? Want to get the answer? Please read on this article. BTW, Apprb offer best app rank boosting service.

1.There is no doubt that brand keywords must be advertised. There are the reason you can check out as the followings:

- Bidding advertising delivers brand keywords, which is not grabbing their own traffic. Because competitors are definitely casting our brand keywords, we need to put our own brand keywords in competition with other competing brands. In the process, we have a greater competitive advantage.

- Apple has certain protective measures for the situation of “self-investing in its own brand keywords”, which can reduce the budget loss of advertisers.

2.There are several things you should remember: 

- No matter what kind of material, the click rate of brand keywords (more than non-brand keywords) is higher.

- The click rate of the picture material is much higher than the copy material.

- When searching for brand keywords, if there is picture material, the user clicks on the advertisement directly; if there is a copy material, the user is more willing to click on the natural position under the advertisement position.

- When the App bids for its own brand keywords, Apple allocates more traffic to the copy material. Most of the advertising traffic of the brand keywords is converted into natural ranking clicks (this is no charge), only a small amount of traffic is converted to Click on the ad slot (this is the charge). The effect of brand keyword bidding is not only the data in the background of the advertisement, but also the data converted into natural traffic.

- Apple is deliberately deploying the flow of brand keywords, reducing the cost of advertisers on their own brand keywords (and does not affect the effectiveness of advertising).

Therefore, the delivery of the brand's own keywords not only has the effect of brand protection, but also can obtain the traffic of the bidding advertisement more efficiently. Need a professional app store aso company to boost your brand? Apprb should be your best choice. Contact us now!