App store optimization (ASO) is always a good choice for developers to promote your apps, especially for beginners. Today, you can learn some basic but important ASO tips. No matter you are a newbie or a veteran, these tips are definitely useful. 

Your app store keywords must be relevant to your apps. Don't be tempted to use a popular, but irrelevant keyword to your apps. You want your apps to be found by users who will actually download and enjoy it. With your initial set of app store keywords, it's imperative you develop a strategy to filter and select the best keywords for your app. In general, carefully select around 25 app store keywords for the next release of your app.

First, keep the actual brand name short and sweet. You can then append this short brand name with a few keywords, typically preceded by a dash or a semicolon. It's also important to use only URL-friendly characters in your title, particularly in App Store, as the iOS uses the app name to create your app URL. To do better App store ASO, avoid any special characters in your app name is very necessary, like the trademark or copyright symbol. They will cause iTunes to refer to your app's numeric ID to scan for relevant app store keywords instead of your app name. For more 

The first goal of app search optimization is to increase the app installs. To this end, the app detail page has to be persuasive enough to convert the app store page visitors to app users. A better icon can increase your downloads up, keep your design simple and eye-catching. Do not cram the small space with many items or words. 60% of users won't swipe past your first two screenshot images. Using your two best screenshots can increase your conversions by 25%, make sure each screenshot is telling a single message about your app!

These tips are very basic and important for every developers who want to do ASO. Please stay tuned on our site if you want to learn more. More app store optimization services are available on our site as well!