Over the weekend, Pokémon Go officially turned 3 since it was launched in the United States on July 6, 2016. Data shows the game has grossed an estimated $2.65 billion worldwide across the App Store and Google Play since its release. There is no doubt that App store ASO played a very important role.

Pokémon GO has surpassed the massively popular Candy Crush Saga and Clash Royale, which generated $1.86 billion and $2.3 billion, respectively, in their first three years. Pokémon GO was out-earned by Supercell's Clash of Clans, which grossed an estimated $3.15 billion outside China in its first three years.

The U.S. has led player spending in Pokémon GO to date, accounting for about 35 percent of gross revenue or close to $928 million. Japan has been a close second with approximately $779 million or about 29 percent of all in-game spending. Germany, a distant third, has contributed 6 percent, or $159 million, of the game's gross revenue.

Approximately 54 percent of spending in the game, or $1.43 billion, has come from Google Play. The remaining $1.22 billion was generated primarily by iPhone users, with only about 1.6 percent of iOS revenue coming from iPad users.

Pokémon GO continues to be a top earner across app stores, ranking No. 8 among all apps for worldwide revenue in June and No. 9. The game has grossed $395 million globally so far in 2019, which is up 19 percent over the first half of last year. All told, players have spent an average of $2.4 million in the game each day since launch and an average of $5 for each of its 521 million downloads. It is very likely the title to have generated more than $3 billion in player spending by the end of this year.

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