Review management is one of the essential activities for improving your mobile app rating and increasing users' trust.
With our latest release, we introduced review tagging in App Radar. We understand the importance of review management and, even more, how crucial it is to have an efficient process for it.
As you already know, in App Radar you can not only directly reply to users’ reviews but also get notified about new app reviews. We have extended our app review features, and you can now use tags to categorize user feedback. It means you can now more easily analyze reviews and react to user feedback and market trends faster.
This article will walk you through the main benefits of App Radar's latest feature addition, review tags. We will show you how to benefit from it to make your review management process more efficient.
There's no doubt that ratings and reviews are essential. Your average app's star rating is a crucial metric for users, your product team, and the store's algorithm.
People rely on ratings & reviews as social proof that they are downloading a high-quality app. In other words, it's one of the decision-making factors for app store users: whether they should or should not download an app. Higher ratings will encourage more people to download and use your product, whereas lower ratings will lead to the opposite motivation. Users would unlikely try an app with a lower rating when they need to decide between two otherwise similar products. In addition, negative feedback will also damage your brand reputation.
The same goes for the stores themselves. Google Play and App Store will less likely promote an app with a low star rating simply because they care about showcasing high-quality apps to users. In other words, a low star rating signals to the algorithm that users are not happy with your in-app experience, and as a result, your visibility in the stores will be limited. Low star rating apps will cause fewer chances of getting featured or achieving high keyword rankings.
Google Play additionally offers to filter apps based on a rating of 4.0 and 4.5 stars or higher, respectively, in the search function. It is yet another reason why ratings & review management can have such a considerable impact, as a star rating below 4 could lead to a drastic loss of visibility.
From an app publisher side, the review section is an excellent source of feedback that comes directly from the user base. Analyzing user reviews can uncover important product improvement insights and helps to identify feature requests, bugs, and UX problems.
To sum up, Ratings and Reviews play a crucial role when it comes to succeeding in the Google Play and App Store. They will influence your Conversion Rates as well as your ASO efforts.