Apple App Store Broke The Purchase Record Along With New Year

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Lots of people get new phones and tablets for Christmas, so it stands to reason they’d load them up right away. But analysts say that even with that expectation, Apple’s record $240 million in App Store purchases on New Year’s Day is noteworthy. Apple’s services business, a big chunk of which comes from iTunes and the App Store, today represents 13 percent of Apple’s revenue and is the only major segment of the company’s business that grew last quarter. For the year, Apple said it paid out $20 billion to developers, up more than 40 percent from 2015. And if it paid out that much, it’s fair to say its own take was also up significantly. (Apple typically gets 30 percent of the revenue generated by app sales, but it can very for subscriptions and other types of sales.)

Of course, there are two ways that Apple’s services business could grow to become a bigger part of Apple’s business, only one of which is actually good news. If hardware sales grow and the services business grows even faster, that’s obviously great for Apple. The other way, which isn’t so hot for Apple, is if services only make up a larger percentage of Apple’s revenue because hardware sales continue to stagnate.

The 2016 App Store numbers and the New Year’s Day App Store sales underscore how quickly Apple is becoming a Services business. previous expectation of 15 percent year-over-year services revenue growth in 2017 is conservative. The actual number may be closer to 20 percent.

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