Chinese Social Network Wechat Launched Mini Program to Provide Better User Experience

Wechat, which is the largest social network in China now released a new function named mini program. We are glad to share more related details. By the way, if you need professional app rank boosting service to help your apps get higher ranking, our site will be a great choice for you then!

By announcing the launch of the “Xiaochengxu” function which translates to “mini programs,” WeChat aims to raise its profile and divert users from the idea of Apple’s App Store, Reuters reports. Billions of dollars are up for grabs from the most common app stores run by Google and Apple, making them a key target for China. Apps are heavily relied upon by internet users across the world, for everything from checking bank statements to grocery shopping.

Tencent Holdings Ltd, parent company of WeChat, told Reuters that the latest function “allows users to access merchants’ services without having to download their apps.” Previously, the services would have to be downloaded through Apple’s app store or other local companies including 360, as for Android apps, Tencent already had its own platform. WeChat already includes Facebook- and Instagram-like functions, and allows users to send free video messages.

So far, the response from merchants ranging from airlines, travel agencies and hotels has been “encouraging,” according to the company. Meanwhile, user experience of the feature has reportedly been mixed.

We will keep sharing more further information about Wechat mini program for you. By the way, professional app store trending searches service always is available on our site to help your apps get better place in the trending search section!