How can we help?

A We've spent countless hours researching, producing, testing, and refining our app marketing strategies. This Toolkit takes best practices from hundreds of sources and compiles that information into a cohesive, easy to follow guide. In other words, our work will save you 100s of man hours and allow you to get to what's important – selling your app!

A No, absolutely not! We've developed apps ourselves and know how things work. It doesn't make sense to spend all kinds of money on promoting your app when the margins are so low. This Toolkit gives you the tools and techniques to promote your app in the most cost effective way possible.

A No. The purpose of this Toolkit is to streamline the process. We provide easy-to-follow, step-by-step guides that will save you from making mistakes and committing to the wrong marketing activities. Plus, we provide you with loads of templates that will cut the time in half that it takes to implement these strategies.

A What you do before launch is almost as important as what you do after the launch of your app. Plus, if you commit to doing the strategies and tactics outlined in the launch plan, you'll be halfway to reaching your sales goals.

A Marketing your own iPhone app requires strategic thinking. Here are some key pointers:

• "Make a Great App" - You don't want to develop something that other people will not benefit from.
• "Offer Free & Paid Versions" - The lite version gives users a taste, encouraging upgrades to unlock full features.
• "Listen to Feedback" - Always gather and act on user feedback to improve and grow your iPhone app.

A When you're trying to promote apps on iTunes, you're not just trying to grab the attention of iPhone users but you may also want to target developers and sponsors at the same time. Key strategies include:

Blogging: Through your blog, you can discuss your app naturally – without making it sound like a sales pitch. Approach consumers by letting them know the real benefits they'll encounter by downloading your app.

Target Blogs: Reaching your target audience through relevant blogs is one of the most effective ways to promote your apps on iTunes.

A The App Store has more than a thousand apps – and every day, more are being added. Upon releasing your app, it may be visible in the "What's New" section for a few days. However, you can't just count on this initial visibility.

You need to promote it elsewhere – blogs, social networking websites, advertisements, forums and community discussion boards. Make sure to give everybody a brief idea on what your app is all about. Tell them the features, what makes it different from competitors, and why they should keep it on their devices.

A Working with AppRB is a streamlined 4-step process:

• "Target Your Goal" - Choosing the right company for these services can be very challenging. AppRB is your best choice. Tell us what you want.
• "Determine Solution" - AppRB will conduct an in-depth analysis of your app's main competitors and create a clear profile of your app's most likely consumers. We determine solutions specifically for your app, combining PR activities, social media, and media buying.
• "Execute" - AppRB will promote your app in ways that we both agree upon, ensuring your app is featured front and center in front of the right crowd.
• "Reach Your Target Rank" - AppRB will manage to get your app and its content more attractive, relevant and visible to search engines and top rankings.

A Yes, this list is yours to keep and use as often as you wish. We do, however, recommend that you use it sparingly so your message is not diluted. You'll also get tips on best practices for sending out emails.

A Absolutely. If you are not 100% satisfied with the quality of information that you receive when you purchase our services, we'll happily refund your money. No questions asked.